not your father's SATURDAY EVENING POST...well. actually they were his, but it's just an expression

A while ago I posted ESQUIRE's parody of THE SATURDAY EVENING POST, and how they were trying to update their image. Mike Lynch posted what they were doing in the 40s and 50s , and here are a few cartoons from issues a decade later.

These are from December 4, 1963 (their JFK memorial issue).


Those with knowledge of gag cartoonists might be able to spot the inside joke here.




Now we go back to SEP's attempt to be more hip in 1968.
Illustration for “On Becoming a Cop-Hater”

From article titled simply “Hubert Horatio Humphrey”

GROOVY #1, 3 of 3

1961 Punch, 2 of 2

Look who did this first one.

GROOVY 1, 1 of 3

Here's yet another example of repackaging Marvel's parent company did. They would buy gag cartoons and print them over and over again. Most of the artists probably didn't even remember the cartoons they sold twenty years earlier were still being reprinted, if they remembered having done them at all.

The cartoons were published in various gag and girlie magazines, with titles like JEST, GEE-WHIZ, SNAPPY, etc. GROOVY was the size and page count of comic books and in color, the later issues actually having the Marvel logo on the cover. They must have realized the comics division of the publishing company was far more successful than the many men's magazines they were doing and decided to aim towards that market. In this and more so in later installments, you can see how the counterculture of the time was co-opted as well.

CARTOONS AND GAGS, 2/4

Jack Tippit did a comic called AMY and later HENRY.





Brian Savage was another veteran gag cartoonist who spent his final years mostly with NATIONAL LAMPOON.