This is the first issue from May 1949 published by
Toby Press, a publishing company founded by
Al Capp's brother. There were a few other publishers before this but the title didn't start with #1.
Despite
Al Capp's later reputation as a womanizing right-winger and kind of the
Milo Yiannapoulous of his time (actually they weren't that much alike except they were college lecturers and provocateurs),
Li'l Abner was one of most popular comic strips of all time.
Not sure who this Milt Story was. Maybe a gagman for Al Capp?
The story, which I think was newspaper strips rearranged to look like a comic-book story, will be continued next week.