Animation producer Paul Terry said something along the lines of “If Disney is the Tiffany's of cartoons, I'm the Woolworth's”. His studio, which was the animation studio for 20th Century Fox,, was among the lowest rung as far as animation studios go. There were creations like Mighty Mouse that endure to this day, but there were also many characters and cartoons that were not seen after their initial release. Some shorts aren't even in existence anymore.
The cartoons were virtually unchanged from the 30s to the 50s, and to make them more unable to date, the musical scores do not “quote” songs from features like Warner and MGM famously did. It wasn't until Gene Deitch became creative director that the cartoons became more stylized, and even more characters were created that nobody's ever heard of today.
Though not as much care was put into saving the cartoons, they did have their share of ancillary merchandising like other studios. When the shorts moved from theaters to TV, there was a periodical comic from Gold Key. This second issue of the second volume of New Terrytoons is from January 1963.
I'm not sure who did the art for these.
Deputy Dawg and Heckle and Jeckle, that everyone's heard of, though future posts will have more obscure characters.
All Gold Key titles of the time had wide panel gutters like this.